I use those self-checkout lanes at the grocery store.

And I’m going to admit something that is pretty corny. When the automated voice asks me to scan my membership card, I get a little kick out of hearing her say…

…”Welcome Valued Customer.”

No kidding.

Makes me feel kind of important. I stand a little taller when my automated friend acknowledges me. Makes me want to look at other customers who don’t have a card and say, “That’s right…I’m a member.”

I need to get out more.